The new deal sees Deuchars also becoming an Official Partner of the Club. The partnership includes exciting promotions and cross partnerships on matchdays and iconic events such as the Calcutta Cup Day.
With the Club sitting on top of National League 3 South and with exciting plans to develop the brand further and climb back to its former glories, it promises to be a great partnership.
Nick Evans, General Manager of London Scottish, says, “Deuchars have supported the Club all the way through its development and we are delighted that such a great Scottish brand as Deuchars is now synonymous with the London Scottish experience. We look forward to developing the brands together. There is a huge synergy between the brands and we are delighted to have Deuchars on board at such an exciting phase of the Club’s development.”
Martyn Gray, Commercial Director at the Caledonian Brewery adds, “We are extremely proud to continue our association with a resurgent London Scottish. It’s a fantastic club to be associated with and we are delighted to have renewed our association with them at such an exciting time. Deuchars IPA is becoming increasingly popular in the South East of England and London Scottish has, and continues to provide, an excellent launch pad for the brand in this key development area.”
The Caledonian Brewery is the last survivor of over 40 breweries that operated in Victorian Edinburgh. Their famous Deuchars IPA has won over 40 awards since 1991, including 2002 CAMRA Champion Beer of Britain and World Champion at the 2005 Brewing Industry International Awards. Deuchars is still brewed with 100% natural ingredients which result in a tasty, golden and delightfully refreshing pint.
As part of the sponsorship, Deuchars enjoy on site branding at the Club’s ground in Richmond. Other initiatives include the Deuchars Player of the Month, special offers for Club members and free post match beer for London Scottish players.
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